Jist News
A leading short-form digital news platform for India's Millennials and Gen Z.
Jist News (also operating as Jist Media) was co-founded in January 2023 by Rishi Pratim Mukherjee, Sattvik Mishra and Nitin Narang. Built mobile-first for Millennials and Gen Z, Jist publishes curated and original video news in Hindi and English. The platform has crossed five million followers, 1.2 billion video views and 3.5 billion total reach since launch, becoming a recognised voice in India's new-media landscape.
- Co-founded in January 2023 by Rishi Pratim Mukherjee, Sattvik Mishra and Nitin Narang.
- 5 million+ followers across platforms.
- 1.2 billion video views, 3.5 billion total reach.
- Curated and original news content in Hindi and English.
Problem, solution, impact, vision.
Millennials and Gen Z in India had stopped reading legacy news. Television felt dated; long-form text felt slow; the feed had taken over but trustworthy, well-edited news for the feed was missing.
A mobile-first, short-form news platform — curated and original video news for the Indian feed, in Hindi and English, designed for the way young Indians actually scroll.
Crossed 5 million followers, 1.2 billion video views and 3.5 billion total reach within its first two years — one of India's fastest-scaling new-media brands.
The default daily news habit for India's under-35 audience — a multi-language, multi-format news brand built for the way India consumes information now and over the next decade.